Investors

Born Within™ Corporate Nutrition + Element Seminars Pitch Deck

1. Cover Slide

Title: Born Within™: Corporate Nutrition + Element Seminars

Subtitle: Led by Teacher Cassidy Topa

Tagline: Essential Nutrients of Earth + 5 Elements for Productivity & Vitality


2. The Problem

  • U.S. companies lose $225B annually due to fatigue and poor diet-related productivity issues.
  • Most wellness programs focus on fitness or mindfulness but neglect nutrition — the foundation of vitality.
  • Employees are burned out, disengaged, and facing preventable health issues.

👉 Corporations need a science-based, holistic framework that improves focus, reduces burnout, and enhances retention.


3. The Solution: Nutrition + Elements Seminars

Always Covering All 5 Elements with Earth (Nutrition) as the foundation and primary focus.

  • Earth (Core Focus): Deep dive into nutrition and the Essential Nutrients of Earth™ — 13 vitamins, 15 minerals, essential amino acids, fatty acids, hydration, and breath.
  • Water: Fascia hydration & stretching for circulation and posture.
  • Fire: Movement & mitochondria protection for sustainable energy.
  • Air: Conscious breathing to manage stress & sharpen focus.
  • Space: Meditation for clarity, creativity, and resilience.

👉 Employees leave with practical, science-backed strategies they can use immediately at work.


4. Scientific Foundation

  • Brain Performance: B vitamins, iron, and omega-3s → improved focus and cognitive function.
  • Energy Metabolism: Magnesium, potassium, hydration → cellular energy optimization.
  • Immunity: Vitamin C, zinc, selenium → reduced absenteeism and illness.
  • Stress Resilience: Antioxidants + breathwork → lower cortisol and oxidative stress.

👉 Backed by peer-reviewed research + tailored to corporate needs.


5. Business Impact for Corporations

  • Productivity Gains: Better focus, fewer errors, more output.
  • Reduced Burnout: Energy and stress management practices.
  • Retention: Employees stay longer when their wellness is prioritized.
  • Cultural Leadership: Aligns with CSR, ESG, and B Corp wellness standards.

6. Seminar Tiers & Pricing (Accessible Entry Points)

Tier 1: Essential 5 Elements Seminar

  • Length: 90 minutes
  • Focus: Full introduction to the 5 Elements with Earth (nutrition) as the deep dive.
  • Format: Interactive lecture, smoothie demo, practical tips.
  • Deliverable: Quick-start nutrition guide for employees.
  • Price: $1,500 (up to 50 employees).

Tier 2: Half-Day Vitality Workshop

  • Length: 3 hours
  • Focus: Nutrition (Earth) + integrated practices (Water, Fire, Air, Space).
  • Format: Hands-on workshops, team activities, smoothie demo, movement & breath practices.
  • Deliverables: Employee vitality workbook + actionable corporate wellness plan.
  • Price: $3,500.

Tier 3: Full-Day Corporate Wellness Immersion

  • Length: 6 hours
  • Focus: Deep nutrition education, practical application, and full integration of the 5 Elements.
  • Format: Group exercises, breakout sessions, nutrition planning, resilience training.
  • Deliverables: Comprehensive digital resource pack, recipes, and team-building activities.
  • Price: $5,500.

Tier 4: Corporate Wellness Partner Program

  • Length: Annual engagement with up to 6 seminars.
  • Focus: Ongoing education, tracking, and integration of the Essential Nutrients of Earth™ into corporate culture.
  • Format: 6 seminar series (Earth-focused with supporting elements), quarterly check-ins, customization for company goals.
  • Deliverables: Licensing of Essential Nutrients curriculum, ongoing metrics report for HR, customized wellness resources.
  • Price: $10,000+ per year.


7. Business Model & Scalability

Immediate Revenue: Tiered seminar packages with accessible entry points.

Mid-Term Growth:

  • The Essential Nutrients of Earth™ Curriculum – packaged and licensed to corporations & schools.
  • Certification Program – training facilitators under Born Within™ standards.

Long-Term Growth:

  • Digital Platform + AI Copilot – personalized nutrition and wellness recommendations.
  • SaaS Subscriptions: Per-employee/month recurring revenue model.


8. The Founder: Cassidy Topa

  • International educator, musician, and wellness visionary.
  • Author of Essential Nutrients of Earth.
  • Creator of the Born Within™ 5 Elements Framework.
  • The face of the movement: relatable, science-based, and inspirational.

👉 Today, Cassidy Topa leads seminars. Tomorrow, Born Within™ scales globally.


9. The Blueprint for Scale

Phase 1: Founder-led seminars → corporate traction & testimonials.

Phase 2: Curriculum development & licensing.

Phase 3: Certification of trainers → global speaking network.

Phase 4: AI & wellness platform integration.


10. The Future: AI Wellness Platforms

  • Born Within™ AI Copilot: An AI assistant trained on the Essential Nutrients of Earth, integrated into Slack, Teams, and HR portals.
  • Employee Support: Real-time nutrition & wellness guidance.
  • HR Dashboard: Engagement + productivity metrics for ROI.
  • Gamification: AI-driven team challenges (hydration weeks, nutrient goals, breathwork streaks).

👉 From seminars today → AI SaaS subscriptions tomorrow.


11. Why Investors Should Care

  • Market: $61B corporate wellness industry, 7% CAGR.
  • Defensible IP: Essential Nutrients of Earth™ = proprietary, science-backed framework.
  • Recurring Revenue: SaaS + licensing = scalable margins.
  • Impact: Measurable corporate ROI + global health improvement.


12. The Ask

Raising $250K Seed Capital to launch and scale Born Within™.

Detailed Allocation:

  • $60K → Curriculum design, educational materials, and resource development.
  • $50K → Marketing, branding, corporate outreach, and lead generation campaigns.
  • $40K → Pilot Certification Program (train-the-trainer for scaling).
  • $40K → Digital platform + AI Copilot MVP integration with Slack/Teams.
  • $30K → Operations, HR resources, and legal infrastructure.
  • $30K → Event production, seminar kits, smoothie demo equipment, and multimedia.

Projected Milestones:

  • Year 1: $250K–$350K revenue (seminars + early licensing).
  • Year 2: $750K–$1M (licensing + certification growth).
  • Year 3+: $3–$5M (AI + SaaS subscriptions, international scaling).


13. Closing Slide

Born Within™ — Nutrition at the Core, Wellness at Scale.

Presented by Teacher Cassidy Topa.

📧 worldbornwithin1@protonmail.com

🌐 www.BornWithin.com